About me

I have nine years of experience designing digital products, including seven years at Billogram and two years at Greenely. My background began in visual and UI design, but over time my role expanded into UX, research, product thinking and end-to-end ownership.

At Billogram, I worked on products used by both businesses and the people receiving their invoices. That meant designing for two sides of the same system: helping companies manage complex invoicing processes while making payments simple and understandable for their customers.

I worked across payment flows, automatic payments, digital and printed invoices, creditor tools, support experiences, internationalisation and the design system. Moving between these areas gave me a broad understanding of the product and taught me how decisions in one part of a system can affect many others.

What motivates me most is making complicated flows easier to use—especially when the user may be stressed, unfamiliar with the product or not particularly confident with digital services. I believe clarity should not depend on someone’s age, ability or technical knowledge. Accessibility is therefore not a final check in my process; it is part of how I think about good product design from the beginning.

I enjoy working at the intersection of user needs, business goals and technology. I’m comfortable getting into the details, but I also like stepping back to understand the wider journey: where the user came from, what they expect, what could make them hesitate and what happens after they complete an action.

I’m originally from Iran and based in Stockholm, Sweden. Outside product design, I paint and run a small creative business. It keeps me curious and gives me another perspective on communication, learning and building experiences for people—but product design remains the focus of this portfolio.